UK food marketplace platform

Overview

The product helps people discover UK food markets and vendors at scale, with structured listings, onboarding journeys for sellers, and authentication and payment layers aligned to commercial participation.

Challenge & goals

Marketplaces break when search feels opaque, onboarding is ambiguous, or mobile layouts hide the actions vendors and customers need most. The work centred on making directory behaviour predictable and keeping account and payment steps proportionate to the user’s stage in the journey.

• Directory and search architecture across a large UK entry set
• Vendor onboarding and account workflows with clear state progression
• Scheduling and opening-hours logic that reflects live operational reality

Delivery approach

We treated the catalogue as a first-class domain model: consistent identifiers, filterable attributes, and UI patterns that explain why a result appears. Onboarding was designed as a guided path rather than a single long form.

Engineering highlights

Payment and authentication boundaries, mobile-first layout contracts for high-usage browsing, and data structures that support operational updates without destabilising customer-facing search.

Outcomes

A clearer customer path from discovery to trust signals, and vendor-side flows that reduce ambiguity during signup and day-to-day participation.