Overview
The product helps people discover UK food markets and vendors at scale, with structured listings, onboarding journeys for sellers, and authentication and payment layers aligned to commercial participation.
Challenge & goals
Marketplaces break when search feels opaque, onboarding is ambiguous, or mobile layouts hide the actions people need most. The work centred on predictable directory behaviour and account steps proportionate to each stage.
- Directory and search architecture across a large UK entry set
- Vendor onboarding with clear state progression
- Opening-hours logic that reflects live operational reality
Delivery approach
The catalogue was treated as a first-class domain model: consistent identifiers, filterable attributes, and UI that explains why a result appears. Onboarding became a guided path rather than one long form.
Engineering highlights
Payment and authentication boundaries, mobile-first layout contracts, and data structures that support operational updates without destabilising search.
Outcomes
A clearer customer path from discovery to trust signals, and vendor flows with less ambiguity during signup and daily participation.